Everyday millions of mega bytes of data are exchanged on e-commerce sites. Its not surprising that internet users have reported data security as their primary concern. With so much financial data changing hands online, webmasters have started enrolling their websites with established certification programs. Organizations like Trust Guard grant Trust Seals based on various security and privacy parameters. To better understand the importance of seals/Trust Seals it is important to understand what a security seal is. If you have visited an e-commerce website, you might have come across a small banner that reads Verisign Secured or a banner that reads Hacker Safe. Both these banners are referred to as seals, and indicate that a website has been tested by a larger organization and all online transactions are safe.