If your website rely heavily on Search Engine Optimization (SEO) to delivery traffic and sales, you must read this article. SEO is a long term strategy, and it takes time to build up your traffic… However, there are something everybody missing, which will deliver massive result in the shortest time!
We call it the low hanging fruit SEO - long tail keyword strategy.
When you do keyword research, you will identify the major keywords in your market, but normally these keywords are highly competitive, and many SEO expert will start to optimize your whole site for the main keywords, hoping to get massive search engine traffic and always failed to do so, which is a stupid strategy!
You should try to find the long tail keywords related to your market and easily tap into search engine traffic with the least competition, and because long tail keywords are targeted, you can convert your visitors to sales easier. Here is why:
Reason #1 - Search engine will show the long tail keyword search with the general (major keywords) result if the Search Engine failed to find the web page that optimized for the long tail keyword result, however, if your web page optimize for those long tail keywords, search engine will prefer them as they are more targeted for the searchers!
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